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Disclosure: Brevo sponsored this content refresh. Our editorial conclusions remain our own. We may also earn a commission through our links.
Brevo Review 2026: Pricing, Automation and Transactional Email
Free plan
From Free; paid pricing varies by tier
Best for Teams combining marketing and transactional email. Brevo (formerly Sendinblue) combines marketing campaigns, transactional email, CRM and additional messaging channels. Its limits depend on plan and sending tier, so compare stored contacts, automation contacts and send volume separately before choosing.
Reviewed by Carlos Gil · Updated · 8 min read
Founder & Editor, The Best Network
Documentation verified · Learn our methodology · Pricing tracked weekly in our 2026 Pricing Report
Brevo is a broad communications platform for marketing campaigns, transactional email, CRM and additional messaging channels. Its current plans separate sending volume, stored-contact allowances and automation-contact access, so buyers should size all three rather than relying on a single limit.
Documentation verified by Carlos Gil
The existing 4.3 editorial rating is retained and needs an independent evidence reassessment; this sponsored refresh did not change it.
Free; paid pricing varies by tier
Pricing verified · Brevo Help Center and pricing page
Yes
Free plan available · Check current paid pricing
Scoring Breakdown
Brevo Overview
Brevo, formerly Sendinblue, combines marketing campaigns, transactional messaging, CRM and additional communication channels. This October 2026 refresh is an editorial overview based on Brevo’s official documentation; it is not a new hands-on test.
The central pricing distinction is that Brevo applies separate limits to email sends, stored contacts and automation contacts. Free includes 300 sends per day, up to 100,000 stored contacts and 2,000 automation contacts. Starter and Standard storage varies by the selected sending tier, so neither should be described as universally unlimited.
Brevo documents marketing and transactional email in the same platform. SMS credits can be charged separately, while WhatsApp campaigns and transactional WhatsApp are currently listed for Professional and Enterprise rather than every paid plan.
Key Features and Plan Gates
- Email marketing — Campaign creation, templates, segmentation and forms are documented across the current lineup.
- Transactional email — SMTP relay, a transactional API, webhooks and logs support receipts, password resets and other event-driven messages.
- Automation — Free includes 2,000 automation contacts. Standard lists unlimited automation contacts and multi-step workflows; this does not mean unlimited stored contacts.
- A/B testing and AI send-time optimization — Both are listed from Standard.
- SMS and WhatsApp — SMS credits may cost extra. WhatsApp campaigns and transactional WhatsApp are listed for Professional and Enterprise.
- Professional features — The plan overview lists 10 seats, contact scoring and advanced ecommerce features, including recommendations, back-in-stock alerts and coupons.
- Dedicated IP — Listed for Professional and Enterprise, with one included on Enterprise. It does not guarantee inbox placement.
Automation and Workflows
Brevo’s visual workflow tools cover conditions, delays and branching for welcome, lead-nurture and re-engagement sequences. The feature gates matter: Free is limited to 2,000 automation contacts, while Standard lists unlimited automation contacts.
Channel access is separate. Email and SMS are documented on Starter, with SMS credits sold separately. WhatsApp campaigns are listed under Professional and Enterprise, so they should not be treated as a feature of every paid workflow.
For deeper conditional automation, compare the workflow requirements with ActiveCampaign. Brevo’s advantage is the option to keep marketing and transactional communications in the same platform.
Transactional Email and API
Brevo provides transactional email through SMTP relay and API endpoints, with webhooks and event logs documented for implementation and monitoring.
That makes it a candidate for order confirmations, password resets, shipping notifications and account alerts. Managing those messages alongside permission-based marketing can reduce operational handoffs, but suitability and total cost depend on sending volume, storage tier and separately billed message credits.
Deliverability Features, Not Guarantees
Brevo documents domain authentication and transactional sending tools. Dedicated IP access is plan-dependent: it is listed for Professional and Enterprise, with one included in Enterprise.
A dedicated IP gives a sender more control over reputation; it does not guarantee inbox placement. We removed unsupported inbox-placement percentages from this review and are withholding a new deliverability conclusion until an independently documented test is available.
Pricing: Separate Sends, Storage and Automation Limits
Brevo’s plans combine sending volume with plan- and tier-specific contact allowances. Stored contacts, automation contacts and sends are separate limits.
Brevo plans (documentation verified October 5, 2026)
- Free: $0 — 300 sends per day, up to 100,000 stored contacts and 2,000 automation contacts.
- Starter: sending tiers start at 5,000 emails per month; stored-contact allowance varies by tier; SMS credits are separate.
- Standard: adds unlimited automation contacts, A/B testing, advanced reports and AI send-time optimization.
- Professional: starts at higher send volumes, supports up to 2 million stored contacts, includes 10 seats and adds WhatsApp and advanced ecommerce features.
- Enterprise: custom pricing with unlimited contact storage and one dedicated IP included.
Because Brevo’s public calculator varies by volume and contact tier, this review does not estimate a 50,000-contact bill from an entry price. Use the current pricing selector with both your monthly sends and stored-contact requirement before comparing it with Mailchimp, ActiveCampaign or Klaviyo.
Brevo’s official pages differ on some details, including Starter logo removal and how Enterprise pricing is presented. Checkout is the final source for an account-specific quote.
Integrations and Official Sources
Brevo’s current pricing page documents integrations with tools including Shopify, WordPress, Stripe and Zapier. Ecommerce integrations require connecting the store and configuring the relevant events; advanced recommendations, back-in-stock alerts and coupons are listed for Professional.
The developer documentation covers marketing contacts, transactional email, transactional SMS, transactional WhatsApp and webhooks. We did not infer WooCommerce setup details where the reviewed official sources were not specific.
Official sources verified October 5, 2026: plan overview, quota guide, pricing page, and developer documentation.
Pricing
Free
$0
/month
- Up to 100,000 stored contacts
- 300 sends/day
- 2,000 automation contacts
- Marketing + transactional email
Starter
Check pricing
/month
- From 5,000 emails/month
- Storage varies by sending tier
- Marketing + transactional email
- SMS credits sold separately
- AI send-time optimization
Standard
Check pricing
/month
- Unlimited automation contacts
- Storage varies by sending tier
- A/B testing
- AI send-time optimization
- Advanced reports
Professional
Check pricing
/month
- From 150,000 emails/month
- Up to 2M stored contacts
- WhatsApp campaigns
- 10 seats included
- Dedicated IP available
Enterprise
Talk to sales
/month
- Unlimited stored contacts
- Dedicated IP included
- Custom data integrations
- SSO and tailored onboarding
Pros and Cons
Pros
- Marketing and transactional email in one platform
- Free plan includes 300 daily sends and up to 100,000 stored contacts
- Documented SMTP, API and webhook support
- Standard adds A/B testing and AI send-time optimization
- CRM and sales tools are available in the same product family
Cons
- Stored-contact allowances vary by paid sending tier
- Official pages differ on whether Starter logo removal is included or an add-on
- WhatsApp campaigns require Professional or Enterprise
- SMS and other message credits may cost extra
- Existing rating needs independent reassessment
Brevo Alternatives
Brevo vs the Alternatives
Side-by-side on the four things that decide it: entry price, who it suits, whether there's a free plan, and how it scored in our testing.
| Platform | Starting price | Best for | Free plan | Score | Get started |
|---|---|---|---|---|---|
| Brevo this review | Free; paid pricing varies by tier | Teams combining marketing and transactional email | Yes | 4.3/5 | Read review → |
| MailerLite | $0/mo | Beginners & Small Business | Yes | 4.4/5 | Try free |
| ActiveCampaign | From $15/mo (annual) | Marketing Automation | No | 4.7/5 | Try free |
| GetResponse | $0/mo | All-in-One Marketing | Yes | 4.5/5 | Try free |
Where to go next
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Frequently Asked Questions
How much does Brevo cost in 2026?
Brevo has a Free plan with 300 sends per day, up to 100,000 stored contacts and 2,000 automation contacts. Paid plans are Starter, Standard, Professional and Enterprise. Sending and storage allowances vary by tier, so check the current calculator for an account-specific price.
How do Brevo contact and sending limits work?
Brevo separates email sends, stored contacts and automation contacts. Paid stored-contact allowances depend on the selected sending tier; Standard’s unlimited automation contacts do not mean unlimited storage.
What are Brevo’s free plan limits?
Free allows up to 300 sends per day after account approval, up to 100,000 stored contacts and 2,000 automation contacts. Marketing and transactional sends share plan limits, and Brevo branding applies.
Are SMS and WhatsApp included in Brevo’s price?
SMS credits may be purchased separately. The current plan overview lists WhatsApp campaigns and transactional WhatsApp on Professional and Enterprise, not every paid tier. Check channel eligibility and message-credit pricing for your region.
Is Brevo good for transactional email?
Brevo documents transactional email through SMTP relay and API, plus webhooks and event logs. That makes it a candidate for order confirmations, password resets and account notifications; BestSends has not completed a new hands-on reliability test for this refresh.
Is Brevo worth it in 2026?
Brevo is worth considering when marketing and transactional sending need to share one platform. Compare monthly sends, stored contacts, automation contacts, channel access and separately billed credits against your actual workload before choosing.
Final Verdict
Brevo is a practical candidate for teams that want marketing campaigns and transactional email in one platform. Its SMTP and API documentation, CRM connections and plan-based automation features make it broader than a newsletter-only service.
The key qualification is pricing complexity: sends, stored contacts and automation contacts have separate limits, and WhatsApp, dedicated IP access, seats and advanced reporting depend on tier. Use Brevo’s current calculator rather than projecting a high-volume bill from an entry price.
This was a sponsored documentation refresh, not a new test. The existing 4.3 rating and #6 main-roundup position were not changed; both remain subject to independent editorial reassessment. Read our email marketing best practices guide for platform-independent guidance.