ActiveCampaign vs Brevo
ActiveCampaign is the premium choice with best-in-class automation, while Brevo offers incredible value for budget-conscious teams. Choose based on your budget and automation needs.
By Carlos Gil
Founder & Editor, The Best Network
Overall winner
ActiveCampaign
ActiveCampaign edges out Brevo on overall score (4.7 vs 4.3) and wins 3 of 5 category scores. Best overall email marketing platform.
| Category | ActiveCampaign | Brevo |
|---|---|---|
| Overall rating | 4.7/5 | 4.3/5 |
| Free plan | ||
| Starting price | From $15/mo (annual) | $0/mo |
| Ease of use | 8/10 | 8/10 |
| Features | 10/10 | 8/10 |
| Deliverability | 9/10 | 8/10 |
| Support | 9/10 | 7/10 |
| Value for money | 8/10 | 9/10 |
ActiveCampaign
Pros
- Best-in-class automation builder, unmatched outside enterprise tools
- Built-in CRM eliminates the need for a separate sales tool
- Top-tier email deliverability consistently proven in independent tests
- 950+ integrations, the largest ecosystem in email marketing
Cons
- No free plan, only a 14-day trial
- Steeper learning curve than simpler tools like MailerLite or Mailchimp
- Pricing gets expensive as your contact list grows past 10K
Brevo
Pros
- Free plan supports up to 300 sends per day
- Marketing and transactional email in one platform
- SMS is available with separately purchased credits
- Transactional SMTP, API and webhooks are documented
Cons
- Interface can feel cluttered across so many channels
- Automation builder less intuitive than rivals
- Limited template library