The BestSends Blog
From the Blog
Expert strategies, tool reviews, and real-world campaign breakdowns from Carlos Gil.
New posts every Monday. ESP updates every Wednesday. Inbox Gold newsletter every Friday.
Browse by Series
Guide
Email Segmentation: The Playbook for Sending Less and Earning More
The three segments that move revenue, the one rule to start today, and how to set it up in any platform.
Aug 1, 2026
Guide
Email Subject Lines That Get Opens (Without the Clickbait)
The four patterns that earn an open honestly, the two things people forget, and what to stop doing today.
Aug 1, 2026
Guide
Email Deliverability in 2026: The Complete Guide to Landing in the Inbox
The definitive 2026 deliverability guide from an operator perspective. Real numbers, real tools, real workflow.
Jul 25, 2026
Playbook
The AI Email Marketing Stack for 2026: What I Actually Use
The AI tools I actually use each week for email marketing, with monthly cost breakdown.
Jul 25, 2026
Playbook
How to Write Welcome Emails That Actually Convert (with 5 Templates I've Used)
Welcome emails have 4x the open rates. Here are the 5 templates I've tested across 500+ campaigns.
Jul 25, 2026
Research
Email Marketing Benchmarks 2026: What Good Actually Looks Like by Industry
Real 2026 benchmarks by industry, list size, and send frequency. Data from 500+ campaigns.
Jul 25, 2026
Playbook
How to Migrate From Mailchimp in 2026 (Without Losing Deliverability)
The step-by-step migration playbook I use when moving lists off Mailchimp without losing deliverability.
Jul 25, 2026
Review
Flodesk Studio Review: I Built My New Newsletter With Their AI Email Design App
Sponsored review: I got early access to Flodesk Studio and used it to design the first issue of my new Bad Marketing newsletter.
Jul 22, 2026
First Look
Flodesk Now Connects to Claude and ChatGPT: First Look (Early Access)
Sponsored first look: Flodesk's new Claude and ChatGPT integration pulls real answers from your account in plain English.
May 29, 2026
Strategy
Mailchimp Is Raising Prices Again — Here's Why Creators Are Switching to Kit
Mailchimp is raising prices again. Kit is offering 25% off annual plans plus free migration. Here's what creators need to know.
Apr 15, 2026
Tutorial
How to Clean Your Email List in 2026 (Step-by-Step Guide)
Remove invalid emails, spam traps, and fake signups. Free verification tool included.
Apr 13, 2026
Step-by-Step Guide
How to Grow Your Email List on LinkedIn: The Complete Playbook
Turn LinkedIn connections into email subscribers. Profile optimization, content strategy, and the flywheel.
Apr 13, 2026