MailerLite vs Mailchimp
MailerLite beats Mailchimp on nearly every metric that matters: better free plan, lower pricing, and excellent deliverability. Mailchimp's only advantage is its larger integration ecosystem.
By Carlos Gil
Founder & Editor, The Best Network
Overall winner
MailerLite
MailerLite edges out Mailchimp on overall score (4.4 vs 3.8) and wins 4 of 5 category scores. Best free plan and easiest to use for beginners.
| Category | MailerLite | Mailchimp |
|---|---|---|
| Overall rating | 4.4/5 | 3.8/5 |
| Free plan | ||
| Starting price | $0/mo | $0/mo |
| Ease of use | 10/10 | 9/10 |
| Features | 7/10 | 7/10 |
| Deliverability | 8/10 | 7/10 |
| Support | 7/10 | 6/10 |
| Value for money | 10/10 | 5/10 |
MailerLite
Pros
- Easiest interface to learn — truly zero learning curve
- Free plan includes 2 seats, a website and a landing page
- Comfort starts at just $12/mo with the AI writing assistant included
- Power removes every usage limit including seats and sending
Cons
- Free plan is now capped at 250 subscribers and 2,500 emails/month
- June 2026 rename means older plan names no longer match your account
- Reporting and analytics are basic compared to Klaviyo or HubSpot
Mailchimp
Pros
- Easiest onboarding and email editor in the industry
- Largest integration ecosystem (300+ native connections)
- Strong brand recognition and trust
- Polished, mobile-responsive template library
Cons
- Pricing has become expensive relative to competitors since the Intuit acquisition
- Free plan is capped at 250 contacts with tight send limits
- Automation is basic compared to ActiveCampaign, GetResponse or even Moosend