| Feature | ActiveCampaign Best overall email marketing platform | MailerLite Best free plan and easiest to use for beginners |
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| Overall rating | 4.7 / 5 | 4.4 / 5 |
| Best for | Marketing Automation | Beginners & Small Business |
| Free plan | 14-day free trial, no credit card required | Up to 250 subscribers, 2,500 emails/month, 2 user seats |
| Starting price | From $15/mo (annual) | $0/mo |
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| Top pros | - Best-in-class automation builder, unmatched outside enterprise tools
- Built-in CRM eliminates the need for a separate sales tool
- Top-tier email deliverability consistently proven in independent tests
| - Easiest interface to learn — truly zero learning curve
- Free plan includes 2 seats, a website and a landing page
- Comfort starts at just $12/mo with the AI writing assistant included
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| Top cons | - No free plan, only a 14-day trial
- Steeper learning curve than simpler tools like MailerLite or Mailchimp
- Pricing gets expensive as your contact list grows past 10K
| - Free plan is now capped at 250 subscribers and 2,500 emails/month
- June 2026 rename means older plan names no longer match your account
- Reporting and analytics are basic compared to Klaviyo or HubSpot
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| Full review | Full review |