How to Migrate from GetResponse to Brevo

Step 1: Export contacts from GetResponse

In GetResponse, go to Contacts, select the list, and export to CSV. Do this per list if you run more than one, since GetResponse tags and lists don’t always carry the same meaning as Brevo’s list-plus-attribute model.

Check the export includes any custom fields you rely on for segmentation, along with the scoring or tag data GetResponse has built up. Some of this data has no direct Brevo equivalent, so decide now what actually matters enough to bring across.

Export your unsubscribed and bounced contacts separately — you’ll need these to build a suppression list in Brevo so you don’t accidentally re-email people who opted out.

Step 2: Set up Brevo and authenticate your domain

Create your Brevo account and go to Senders, Domains & Dedicated IPs. Add your sending domain and publish the DNS records Brevo provides — this can take a few hours to propagate, which is why it comes before the import.

Add a DMARC record if you don’t already have one. Arriving at Gmail or Yahoo as a new sender without proper authentication is the fastest way to land in spam regardless of how clean your list is.

Set your sender name and reply-to address to match what your GetResponse subscribers already recognise, so the switch doesn’t compound with an unfamiliar from-name.

Step 3: Understand the pricing shift before importing

GetResponse charges by contacts stored regardless of how often you email them. Brevo charges by emails sent and lets you store unlimited contacts, so the comparison depends entirely on your ratio of list size to send frequency.

Multiply your active contact count by your typical sends per month to estimate your Brevo email volume, then check that against Brevo’s published tiers before assuming the switch saves money.

If you send to your full list several times a week, the saving narrows or can reverse — worth confirming before you invest time in the rest of the migration.

Step 4: Import contacts into Brevo

In Brevo, create contact attributes that match your GetResponse custom fields before importing, so the mapping step is clean rather than creating duplicate fields you’ll clean up later.

Create lists that mirror your GetResponse structure, then import via Contacts → Import contacts, mapping each column carefully.

Import your unsubscribed and bounced contacts using Brevo’s blocklist option so they can never receive a send, regardless of whether they end up on an active list later.

Step 5: Rebuild autoresponders and workflows

Nothing automated transfers. Using your screenshots, rebuild only what earns its place — typically a welcome sequence, one nurture flow, and a re-engagement flow. Skip anything that hasn’t run in six months.

In Brevo, Automation → Create a workflow gives you triggers on list entry, attribute change, and page visit. Map each GetResponse trigger to the nearest Brevo equivalent and double-check delay timings, since the two platforms configure waits differently.

Rebuild the email content in Brevo’s editor rather than pasting GetResponse HTML across — it rarely survives cleanly, especially anything built with GetResponse’s more design-heavy blocks.

Test each workflow with your own address before switching it on for real contacts.

Step 6: Plan a replacement for webinars and funnels

If you run webinars through GetResponse, you’ll need a dedicated webinar tool going forward — Brevo does not offer one. The same applies to GetResponse’s conversion funnel builder and website builder.

For funnels, a landing page tool plus Brevo’s automation can replicate the basic sequence of pages and follow-up emails, though not the single-tool convenience GetResponse offered.

If your website was built in GetResponse’s builder, migrate it to a standalone website platform before cancelling GetResponse — there is no export path for the site itself.

Step 7: Consolidate transactional email and SMS, then test sending

If you send order confirmations or password resets through GetResponse or a separate transactional provider, move them to Brevo’s transactional email or SMTP settings and verify with a real test order.

Set up SMS in Brevo if you were running it as a separate add-on elsewhere — having both channels in one account is one of the clearer wins of this move.

Send your first Brevo marketing campaign to a small, engaged segment, confirm placement across major inboxes, then widen to your full list over the following few days.