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    Compliance

    GDPR

    European data protection law that requires explicit consent before sending marketing email to EU residents.

    GDPR (General Data Protection Regulation) requires a clear, affirmative opt-in for marketing email — pre-checked boxes are not enough. You must also let subscribers easily access, correct, and delete their data, and unsubscribe in one click. Fines can reach 4% of global annual revenue. Even non-EU businesses must comply if they market to EU residents.

    Related terms

    CAN-SPAM Act

    US law requiring marketing emails to include a physical address and a working unsubscribe link.

    Double Opt-in

    A signup method that requires a subscriber to click a confirmation link in an email before they are added to your list.