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    Compliance

    CAN-SPAM Act

    US law requiring marketing emails to include a physical address and a working unsubscribe link.

    Less strict than GDPR — CAN-SPAM does not require opt-in consent. But it does require: accurate "from" and subject lines, identification as an ad (where applicable), a physical postal address, a clear unsubscribe mechanism, and honoring opt-outs within 10 business days. Penalties can reach $50,000+ per violation.

    Related terms

    GDPR

    European data protection law that requires explicit consent before sending marketing email to EU residents.