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    About BestSends

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    Carlos Gil, Editor in Chief of BestSends

    Author, Speaker & Email Marketing Operator

    Marketing thought leader, LinkedIn Top Voice, and author of The End of Marketing (Wiley). Founder of The Best Network — including BestSends.com (email infrastructure), BestStacked.com (AI tools), and SenderlyAI.com.

    The Best Network

    BestSends is part of The Best Network — a portfolio of editorial and tooling properties for marketers, founders, and operators:

    • BestSends.com — editorial directory of email and newsletter infrastructure
    • BestStacked.com — editorial directory of AI tools, SaaS, and growth software
    • SenderlyAI.com — AI email composer (tool)
    • SenderlyAI.com — AI email composer (tool)

    Editorial sites cover the broader ecosystem with independent reviews. Tools are products built and operated under the same network — clearly separated from editorial coverage. More about the network →

    Our Mission

    BestSends exists to help marketers, creators, and business owners find the right email marketing platform through independent, hands-on testing. We are not paid by any platform to rank them higher. Our revenue comes from affiliate commissions when readers sign up through our links, but our ratings are based purely on testing data and editorial judgment. Every recommendation on this site reflects what we genuinely believe is the best tool for a given use case — even when that means recommending a platform we don't earn from. Learn more in our affiliate disclosure.

    How We Test

    Every email marketing platform on BestSends goes through a rigorous 30-day testing process conducted by our editorial team. Here's what that looks like:

    • Account setup & onboarding — We sign up for each platform (free and paid tiers), import test subscriber lists, and evaluate how quickly a new user can send their first campaign.
    • Campaign building — We create multiple email campaigns using the built-in editor, testing template variety, design flexibility, personalization, and mobile responsiveness.
    • Deliverability testing — We send test emails to seed accounts across Gmail, Outlook, Yahoo, and Apple Mail, then measure inbox placement rates, spam folder rates, and authentication support (DKIM, SPF, DMARC).
    • Automation evaluation — We build multi-step automated workflows to test trigger options, conditional logic, branching, and pre-built template quality.
    • Support responsiveness — We contact each platform's support team via email, chat, and phone (where available) at different times, measuring response times and answer quality.
    • Pricing comparison — We compare costs at 1,000, 10,000, 50,000, and 100,000 subscriber tiers to assess value at every scale.

    Each platform is scored across five weighted dimensions: ease of use (20%), features (25%), deliverability (25%), support (10%), and value for money (20%). Reviews are updated at least quarterly. Last full testing cycle: .

    From the Stage: Email Marketing Insights

    Carlos Gil has spoken at global marketing conferences including Inbox Expo, Social Media Marketing World, and Content Marketing World.

    This keynote breaks down why email outperforms social media and what marketers need to do about it. Read the full analysis →

    Editorial Policy

    BestSends maintains strict editorial independence. No platform can pay for a higher ranking, and we never accept sponsored reviews or placements. Our ratings are determined solely by our testing methodology. If we discover an error in any review, we correct it promptly and note the correction with a date. We believe transparency is the foundation of trust — which is why our affiliate disclosure is prominently linked on every page. Questions about our editorial process? Contact us.

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