Strategy
Automation (Drip / Sequence)
A series of emails sent automatically based on subscriber behavior or time triggers.
Common automations: welcome sequence, abandoned cart, post-purchase, re-engagement, birthday. Automations dramatically out-perform broadcasts because they reach subscribers at the moment of highest intent. ActiveCampaign, Klaviyo, and Customer.io lead the industry on automation depth; MailerLite and Brevo offer solid basics.